Privacy Policy  ma-chaussure.fr

This Privacy Policy describes how ma-chaussure.fr collects, uses, protects, and shares your personal data when you browse the site.

---

ARTICLE 1: Data Controller

Publisher and data controller: ma-chaussure.fr Contact: support@ma-chaussure.fr

---

ARTICLE 2: Data Collected

When using the ma-chaussure.fr site, we may collect the following types of data:

2.1 Browsing Data

• IP address
• Browser type and operating system
• Pages visited, visit duration, browsing path
• Referral data (originating site)
• Interaction data (clicks, scrolling)

This data is automatically collected through cookies and similar technologies.

2.2 Voluntarily Provided Data

If you contact us via a form or email:

• First and last name
• Email address
• Message or request

2.3 Newsletter Subscription Data (if applicable)

• Email address
• Communication preferences

---

ARTICLE 3: Processing Purposes

Your personal data is collected and processed for the following purposes:

• Improving user experience: Optimizing navigation and personalizing content
• Audience analysis: Understanding visitor behavior through Google Analytics or similar tools
• Communication: Responding to your contact or information requests
• Newsletter: Sending news and shoe-related content (with prior consent)
• Affiliation and monetization: Tracking conversions through affiliate links (in accordance with terms of use)

---

ARTICLE 4: Legal Basis for Processing

The processing of your personal data is based on:

• Your consent (art. 6.1.a GDPR): for non-essential cookies, newsletter
• Legitimate interest (art. 6.1.f GDPR): for audience analysis, service improvement, and monetization through affiliation
• Contract execution or pre-contractual measures (art. 6.1.b GDPR): for processing contact requests

---

ARTICLE 5: Data Recipients

Your data may be shared with:

• Host: Vercel Inc. (United States)  for site hosting
• Analytics tools: Google Analytics, Plausible, or other statistical tools
• Affiliation platforms: Awin, Impact, etc. (only for conversion tracking)
• Service providers: Technical subcontractors working on our behalf (email sending, etc.)

These third parties are required to respect the confidentiality and security of your data in the context of their services.

We do not sell, rent, or transfer your personal data to third parties for commercial purposes without your explicit consent.

---

ARTICLE 6: Data Transfers Outside the EU

Some of our service providers (including Vercel) are located outside the European Union.

Data transfers to third countries are governed by:

• Standard contractual clauses approved by the European Commission
• Compliance with GDPR and appropriate data protection safeguards

---

ARTICLE 7: Retention Period

Personal data is retained for the period necessary for the purposes for which it was collected:

• Browsing data: 13 months (analytics cookies)
• Contact data: 3 years from the last exchange
• Newsletter subscribers: Until unsubscription or account deletion
• Technical logs: 12 months maximum

At the end of these periods, your data is deleted or anonymized.

---

ARTICLE 8: Your Rights

In accordance with GDPR and data protection laws, you have the following rights:

• Right of access: Obtain a copy of your personal data
• Right of rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data (under certain conditions)
• Right to restriction of processing: Temporarily restrict the use of your data
• Right to object: Object to the processing of your data for legitimate reasons
• Right to data portability: Retrieve your data in a structured, readable format
• Right to withdraw consent: At any time, without retroactive effect
• Right to define post-mortem directives: Organize the fate of your data after your death

To exercise these rights, contact us at: support@ma-chaussure.fr

You also have the right to lodge a complaint with your national data protection authority.

---

ARTICLE 9: Cookies and Similar Technologies

The ma-chaussure.fr site uses cookies and similar technologies (pixels, beacons) to:

• Ensure proper technical functioning of the site (essential cookies)
• Analyze audience and improve content (analytics cookies)
• Personalize display and remember your preferences
• Track affiliate conversions (third-party cookies)

You can configure your cookie preferences through the consent banner or your browser settings.

Refusing certain cookies may limit access to certain site features.

For more information: www.cnil.fr/en/cookies-and-other-trackers

---

ARTICLE 10: Data Security

We implement appropriate technical and organizational measures to protect your data against:

• Loss, destruction, or accidental alteration
• Unauthorized access, disclosure, or fraudulent use
• Cyberattacks and malicious intrusions

However, as no system is completely infallible, we cannot guarantee absolute security.

---

ARTICLE 11: Changes to the Privacy Policy

This Privacy Policy may be modified at any time to reflect:

• Legislative or regulatory changes
• Changes in our data processing practices
• New site features

The most recent version will always be accessible on this page. We invite you to consult it regularly.

---

ARTICLE 12: Contact and Complaints

For any questions regarding this Privacy Policy or to exercise your rights, contact us:

Email: support@ma-chaussure.fr

---

Last updated: January 2025